How our founder, Millie Poppins, spotted a gap in the luxury travel industry

Our Story

They say you see the world differently when you see it through a baby’s eyes. 

Which is why, after working closely with VIP families and their babies for over a decade as a maternity nurse, our founder Millie Poppins, saw something that others couldn’t.

The Baby HQ, a bespoke baby care consultancy, bridges the gap between the exceptional experiences promised by prestigious travel brands and the reality of traveling with elite guests and their most prized possession: their new baby.

The details your
competitors have missed...

It isn’t enough these days to hook high-end clientele by priding yourself on your stars and stats. 

It’s in the micro details. It’s the type of fold on the bed at turn-down. It’s the weight of the glass they toast milestone celebrations with. It’s the rapid response time to every request. 

Yet in the world of luxury travel, you’re being judged by the most demanding guest of all: the new baby. And the worst part is, you can’t even speak their language. 

Luckily, we can. Because after travelling via private jets and yachts to exclusive resorts and iconic hotels, as the official PA to the new baby, we know exactly how to prepare and overdeliver for your most influential guest.

White glove service for mini VIPs

The Baby HQ is your strategic partner in creating an unparalleled guest experience that’s rooted in:

Safety

With baby care advice constantly evolving in line with the latest globally-renowned guidelines and medical studies, we’ll advise you on ways to create carefully-considered, baby-safe environments

Calm

Making the transition from home to holiday as seamless and stress-free for your high-priority clients, getting every member of the family tuned into relaxation mode

Magic

When we say magic, we mean that power to do something so unexpected, so thoughtful, so above-and-beyond-the-average-standard that it gives every travel memory a sepia-tinged, extra special glow

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